Split testing is essential to be performed on the online businesses, and it is one of the lesser known areas of testing, which sounds more like Greek and Latin to others. In case, you happen to be one of them, who isn’t really familiar with the term split testing, let us try to understand what split testing is really all about, with the help of a life real life example.
You can use your own ways to sell anything in a store, for example consider the sale of an oven in a departmental store, where you can follow your own type of style to sell it. Things can be done differently, and the way you sell your product can be changed to some other style, if the former is not working, else improvement can be made to your selling skills too. The defects in your product can be identified and the product is made perfect by modifying those defects.
However, the same concept doesn’t apply to the sale of same oven online, as the ways in which, you interact with the customer greatly varies, and you might not be able to make use of your customer-interactions skills in an ecommerce shop. Therefore, when the discussion boils down to online activities, a completely new approach needs to be adopted for sure. There’s no comparison between these two approaches of sales, so no split testing can be carried out on these two ways, but split testing can be done individually in both the ways to closely monitor the areas of improvements in both these approaches independently.
Sure thing, rewording the info about your product may be a good idea, but that may not be the only thing that you can really do. It is even possible to test the landing page of your website, check how the ads are doing, and tweak with other things to improve the overall effectiveness of your online marketing campaign. It could even mean that you check up the overall CPC of your advertising program, and dig into the details of the advertising campaign, which is performing at the best, and the one which is possibly performing a little lower.
Hence, you may carry out split testing on your Google AdWords advertising campaign, and check the conversion rates, by monitoring the difference in your best performing AdWords campaign and the rest. Even if you feel by changing the background colors, the font size or font family of the Ad URLs, the best performing ads have generated 1% higher profit, it could be worth your time, to incorporate these changes to the rest of the campaign.
This is the main point of performing split testing, and its mainly all about finding the small areas of improvisation in your business, to approach the ideal way to create a killer online store that generates massive level of revenues. Remember, there’s no master recipe for a successful online campaign, it all differs with the minor tweaks that make a large difference.
Having said this, those who can capitalize on split testing, inherently end up building powerful web pages that are far superior than their competitors and generate greater revenues, by merely concentrating on those tiny areas of improvements that always go unnoticed.
Justin Harrison is an internationally recognised Internet Marketing expert who recently published a detailed guide on split testing. For more information visit: http://www.splittestmasterguide.com
