Fast growing amongst the popular terminology being thrown around by online marketers is the term Niche Market. It would appear to be dominating their every conversation and for good reason. It is actually where the money is.
And for the rest of us – What is Niche Marketing ? And why is it so popular?
So how would we define it ? * It’s the current fad, but its not ( This one has really long legs ) * It’s not going to be a good Xmas present – so don’t look for it * It’s not going to make anything bigger longer or … ( u get the msg ) * It’s not likely to be a new job opening anywhere soon
So Let’s Look at An Example
Here is my own quick definition : Niche Marketing is an examination or sales analysis of a very narrow marketing segment that is being under-served by the competition. Let’s see what this looks like.
Marketing to those that buy – runners. Niche or not? Not – Nike runners. Niche or not. Not (What did that surprise you?) – Nike marathon capable running shoes. Niche or not? Feeling the sun yet ? – cpu enhanced marathon capable Nike runners. Niche or no Niche? Jackpot !
So, the warmth of the sun is shining on our face, its going to be a great day. We can now see the light, yaddy yaddy, yaw. So where do we go from here? We have accurately identified a niche right? And isn’t that what everyone is talking about? Do we stock up now or wait for Christmas?
Not even! You have heard this street english term before right? No, I am not keeping this niche area for myself, so don’t think I am holding back. Truth is, our premise of a niche marketplace sounds good but is unproven.
Don’t mistake an example of what the end product might look like with the actual process used to find that niche market. That was NOT the process, in fact, its not even close to the process. While the process can be done manually, you really need a tool since you want to examine and reject tens and tens of potential niches before settling on one to promote. And by the way, even if one of the niche tools highlighted this particular example and a week later 4 friends asked me for the same product I would still have some hesitations…
Was that an inaccurate Niche Market example ?
It might be and maybe it wasn’t but we don’t know that yet. When doing this kind of research one has to remind oneself that people use specific key words when searching for a product or service. Only the search engines, search engine tools ( like KeyWordwatcher ) really know what is being searched for. And unfortunately only niche marketing software tools can give one the market intelligence needed in order to make a business decision.
Competitive websites and the number of potential clients would have been enough data to help in quantifying this as a niche product — in the past. But not now. The competition has gone considerably further than that in their analysis and so must you – even as a newbie.
Perhaps you are experienced and know that this was not the process used to find niches. Perhaps you are still using the tools inside google adwords, or google trends or KeyWordwatcher. They are time tested and have worked wonderfully for the past few years but a newbie using a niche market tool and having little or no knowledge of the existing search tools from Google could blow you and I out of the competitive water in less than 5 minutes.
A specialty software tool will use those numbers and up to two dozen or more variables, including rating scores on competition based not only on whether the key words show up in the sites ( which is not necessarily competitive ) but also whether the keywords are in the url, the domain or titles. The same tool might also check for commercial or non-commercial articles for article publishing as well as opening clickbank for affiliate products and opening up other affiliate product searches to verify that there are related affiliate products. And this might be 1/10th of what a commercial niche tool based product might do for you.
Why anyone would want to search for niche products the old manual way is really beyond me. Save yourself some time have a look at a few potential products that you can use. Watch the videos and see what I mean.
One last thing about niche keyword research. Recently there has been a lot amount of research concerning something called commercial intent. Microsoft has an online program that enables one to determine to some degree whether a searched for phrase has stronger commercial intent than simply mere research behind it.
Discover what few people know about finding micro niche products quickly. Watch the impressive videos then take action. Uncover the secrets used to achieve startling online marketing success
