When thinking about search engine optimization, the key phrase to think about is your home page’s title tag. If you choose your words carefully, you can make a big impact on getting your site noticed in search engine results for your site’s key themes.
Ensure that your three to four major keywords show up in your title tag. You should start your sentence with the most important, and repeat words throughout a phrase to up the ante. As an example, the title tag for a website offering cheap web designs might read as follows:
Forget about branding here. Though it makes sense to want to stick your business’s trademarks right up front in your title tag, it also makes sense to remember that for less well-known brands, it’s unlikely that people are searching for you specifically. Instead, that title tag should have those key words and your own name can show up in other elements of your site, like your logo. If you have keywords in your company’s title–like our sample Acme Web Design Company, stick those in the title tag, but leave them for later. In the same vein, keep out the flowery sales pitch and extra descriptors, besides actual terms that might be used in searching for your type of services.
In your title tag, include words that highlight your niche or geographical region. To achieve a place in the top ten or twenty results for “web design,” is a gargantuan task, but if Acme Web Design Company is situated in Columbus, Ohio, you could achieve much better results locally. You may find better results come from sticking your geographical niche in that title tag, producing something that looks like “Web Design Columbus Ohio Low Cost Web Design in Columbus Ohio with the Acme Web Design Company”
A long title tag can be a better choice. Some say 70 character is the max length for your title tag but while, only those first 70 show up in a browser’s header, search engine robots read all of them. Those robots won’t penalize you for exceeding 70 characters and you’ll see site in competitive areas taking advantage of those long titles. Write what meets your needs. “You need to get the most important words and phrases in there to explain what products or services you offer.
Even in a very long title tag, you can’t fit all the search words someone might want to use to find your site. You can alternate title tags within your site to work around this problem. Instead of labeling your services page “services” our web design site could go with “low cost, web design services”. “Contact” could be replaced with a header re-emphasizing our company’s geographical location, et cetera. A lot of sites do make this error and use identical title tags on each of the inner pages of a website. Don’t make this mistake this yourself. Use each page’s title to make one more plug for your key words and phrases.
Don’t go to the search engines and do a Site Submit. It is a waste of time and can hurt you, just come to our site and we will show you how to get indexed within a week, guaranteed!
